Ivy Rose
Brow Studio
Semi-Permanent Brows

The Information
Pack

Effortless brows, every day.
Begin ↓
Introduction

Choosing Your Brows,
Made Simple.

Choosing the right semi-permanent technique can feel like a lot. This guide is here to make it calm and clear.

Inside, you'll find our three signature techniques — Feather Nano, Powder, and Combination brows — alongside everything you need to know before, during and after your appointment. Whether you want a softer morning routine or a fuller, defined look, the aim is the same: to help you find the brows that feel like you, with confidence.

Lauren Reilly at the Ivy Rose studio
Meet Lauren

Where Ivy Rose Began.

My passion for brow artistry began during the 2020 lockdown, while I was studying law. What started as a hobby grew into a thriving studio, and over the past five years I've had the privilege of working with more than 750 clients.

After my master's degree, I had a real choice to make — a career in law, or growing Ivy Rose. I followed my passion, and it's safe to say I haven't looked back. In August 2023 I began intensive training in semi-permanent makeup with some of the field's leading artists, which led to opening a fully licensed studio offering premium, tailored brow treatments.

My focus has never changed: the highest quality of work, and brows you genuinely love.

Lauren
The Basics

What Is
Semi-Permanent Makeup?

Semi-permanent makeup (SPMU) enhances and defines your natural brows by delicately implanting pigment into the skin with ultra-fine needles. The result is long-lasting, beautifully shaped brows with soft fullness and symmetry — no daily makeup required.

Unlike traditional tattoos, the pigment fades gradually over one to three years, giving you the freedom to adapt your look over time. Every treatment is carried out in a calm, clinical-grade setting, with results tailored entirely to your features and style.

The Ivy Rose treatment room
Our Signature Techniques

Three Ways to Wear Them.

Feather Nano brows, healed result
Natural brows beforeBefore
i. — Feather / Nano

Feather Nano Brows

For a naturally beautiful look. A digital PMU machine creates fine, hair-like strokes that mimic real brow hairs. Gentler on the skin than microblading and suitable for a wide range of skin types — a subtle, realistic finish for those who prefer natural.

Powder brows, healed result
Natural brows beforeBefore
ii. — Powder / Ombré

Powder Brows

For a defined, makeup-like look. The brow is softly shaded to give the appearance of a filled-in tint — ideal for anyone who loves a fuller, polished finish that mirrors the effect of everyday makeup.

Combination brows, healed result
Natural brows beforeBefore
iii. — Combination

Combination Brows

A balanced blend of soft shading and delicate hairstrokes — natural feathered strokes at the front, with definition and depth toward the tail. The perfect harmony of structure and subtlety.

Why Ivy Rose

In Considered, Expert Hands.

Choosing where to have your brows done matters as much as the technique itself. Here's what every Ivy Rose treatment is built on.

i.

Fully Licensed & Insured

A fully licensed studio, working to professional standards of safety and hygiene — so you can relax, knowing you're in safe hands.

ii.

An Advanced Technique

A digital machine hairstroke method that's gentler on the skin and beautifully natural — backed by specialist training and ongoing education.

iii.

Your Perfecting Session, Included

Your result is refined at a follow-up six to eight weeks later, included in the cost — because the finish is something we create together, over time.

iv.

Support Beyond the Chair

You'll leave with everything you need to heal well, and I'm here for any questions throughout — your care doesn't end when you walk out the door.

Is It For You?

Brows That Suit
the Way You Live.

i.

Effortless, Every Day

For busy lives. No daily brow routine, no regular salon visits — you wake up with perfectly shaped brows and no effort.

ii.

Sparse or Uneven Brows

Soft, natural definition that lasts. No smudging, no daily touch-ups — just beautifully balanced brows.

iii.

All Skin Types

Suitable for most skin types, with technique recommendations tailored to your skin and lifestyle.

iv.

Restoring What's Been Lost

For brows thinned by over-plucking, naturally sparse hair, alopecia or treatments such as chemotherapy, semi-permanent brows can gently restore shape, softness and confidence — always with sensitivity and care.

Please Note

When to Wait, or Reconsider.

Semi-permanent brows aren't suitable for everyone, or for every moment. If any of the below apply to you, let's talk before booking — your safety and your result always come first.

Certain medical conditions

Uncontrolled diabetes, autoimmune disorders or some skin conditions may make treatment unsuitable, due to the potential for complications or slower healing.

Pregnancy or breastfeeding

Best postponed — hormonal changes and increased skin sensitivity can affect both healing and results.

Medication & sensitivity

Those on blood thinners or retinoids, or prone to keloid scarring, may not be suitable due to healing concerns.

Recent cosmetic procedures

Please wait until your skin has fully recovered from recent treatments such as peels or sunbeds before booking.

Allergies

If you have known sensitivities to pigments or related products, let's discuss a patch test before we go ahead.

Before Your Appointment

A Little Preparation
Goes a Long Way.

1

Avoid certain medications

No blood thinners — Ibuprofen, Aspirin, Vitamin E — for 72 hours. Consult your doctor if needed.

2

Pause certain skincare

Stop anti-ageing, brightening or acne products containing AHA, Vitamin A or Retinol 30 days before.

3

No hair removal

Avoid tweezing, waxing or tinting for one week before — I'll tidy any excess hairs during your treatment.

4

Skip supplements & oils

Avoid fish oil, Vitamin C, glucosamine, primrose oil and ginger for one week to prevent blood thinning.

5

No cosmetic treatments

Avoid facials, microneedling and injectables for four weeks prior to your appointment.

6

Limit alcohol & caffeine

Avoid alcohol for 48 hours and caffeine for at least 24 hours before your appointment.

7

No sun or tanning

Avoid sun exposure and tanning beds for two weeks before — sunburn will mean rescheduling, as the skin won't hold pigment well.

After Your Appointment

Beautiful Brows
Take a Little Time.

Before treatment
Before
After first session
After 1st session
Eight weeks later, healed
8 weeks later
After perfecting session
After perfecting
Before

The client's natural brows, before her treatment.

Straight after the first session

Freshly defined and bold, exactly as expected on the day.

Eight weeks later

Healed and softened — the colour has settled and faded back, ready to refine.

After the perfecting session

Refined, balanced, and beautifully her own — the final result she felt truly confident in.

For my most recent work, follow along on Instagram at @ivyrosebrowstudio.

Step By Step

The Appointment Process.

i.

Initial consultation

We discuss your goals and review your medical history and lifestyle to confirm suitability — usually before your first appointment.

ii.

Colour consultation

We choose the perfect brow colour based on your skin tone, hair and personal preference, for a natural, flattering result.

iii.

Brow mapping

Using precise measurements, we map the shape and symmetry of your brows — adjusting the design together until it meets your approval.

iv.

The treatment

We apply pigment using your chosen technique — Feather, Powder or Combination — to your desired shape and density.

v.

Aftercare guidance

You'll leave with aftercare instructions and essential products, including tattoo butter, to soothe and protect your brows as they heal.

vi.

Perfecting session

Your final result is perfected at a follow-up, usually six to eight weeks after your first treatment — included in the cost — where we make any adjustments for flawless, balanced brows.

vii.

Retouch

Brows generally last 12–36 months depending on skin type and care, with a touch-up recommended every 12–24 months to maintain them.

Investment

Your Brows.

Every treatment includes two appointments — your first session and your perfecting session — for one beautiful, lasting result.

Feather Nano Brows
Fine, natural hair-like strokes
£300
Powder Brows
Soft, defined, makeup-inspired finish
£280
Combination Brows
Hairstrokes & shading, beautifully blended
£300

Every price includes your consultation and suitability assessment, your first session, and your perfecting session six to eight weeks later — the essential second half of your treatment, not an added extra.

Most clients return for a colour top-up around 12–24 months, from £150–£200 depending on the work involved. Longevity varies with skin type, lifestyle and natural retention.

It all starts with a consultation. Book yours on Booksy — we'll talk everything through in person, and once we've found the right look for you, we'll book your first treatment appointment together for whenever suits you.

Frequently Asked

Good Questions, Answered.

Is it the same as microblading?

No. Microblading uses a manual blade; at Ivy Rose we use a digital device to create precise, controlled strokes that cause less trauma to the skin — ideal even for oily or sensitive skin. The result is longer-lasting and more natural, with a gentler approach. This advanced machine hairstroke technique remains relatively uncommon, as it calls for specialist training and ongoing education — both of which are central to how I work.

Is it tattooing? What's the difference?

Both use needles to deposit pigment into the skin. But semi-permanent makeup uses a different technique and pigment depth, which gives a shorter lifespan and a more natural-looking result than a traditional tattoo.

How long will my appointment take?

Expect three to five hours. Creating the perfect brows takes time and precision, so please plan for a relaxed, unhurried session.

What happens once the brows are complete?

They last 12–36 months depending on your skin, lifestyle and aftercare, with a touch-up recommended every 12–24 months. Not sure when to book? Pop in for a quick wax or consultation and I'll advise on the best timing for you.

Kind Words

From the Chair.

“
From my first consultation through to aftercare, Lauren was professional, a complete perfectionist, and her talent is first class. I had very little eyebrows but they turned out beautiful. I'd highly recommend her — best in the business.
Mairead · Powder Brows
“
Lauren was totally amazing and professional throughout my treatments. I love them so much! A talented lady who made me feel comfortable from the outset, and I've had so many compliments on my brows.
Brenda · Combination Brows
“
I'm absolutely delighted with how my brows turned out! I was hesitant at first, but Lauren's step-by-step consultation was spot on — the colour, the size, everything. My confidence has grown, and I no longer have to rush back inside to put my brows on.
Lorna · Powder Brows
Lauren at the Ivy Rose reception desk
Thank You

For Your Time.

Thank you for taking the time to read through this. I'm truly grateful for your interest, and for the trust you place in me. I'm here to support you every step of the way, and I'm committed to making sure you leave with brows you love. If you have any questions at all, please don't hesitate to reach out.

Lauren
Stay In Touch

Begin Your Brow Journey.

Book — BooksyBook online
Questions — WhatsApp07724 797712
Emailivyrosebrowstudio@outlook.com
Instagram@ivyrosebrowstudio

The quickest way to begin is to book your consultation on Booksy. Have a question before booking — perhaps you're travelling from a little further afield? Message me on WhatsApp and I'll be glad to help before you book anything in. I look forward to helping you find your perfect brows.

Ivy Rose